This year, Seiko and the International Association of Athletics Federation (IAAF) celebrate the 30th anniversary of their partnership. Seiko has been appointed the official timer for 14 consecutive World Championships since the event was held in Rome in 1987. In close cooperation with the IAAF, Seiko has developed a variety of bespoke and cutting edge technologies.

Beijing 2015 will be no exception as once again Seiko will introduce new equipment. The Trackside Display Board, Wind Display Board and Lap Counter will be renewed in design and will use LED technology to display track and field results and information. The visibility in the stadium will be much enhanced for spectators, athletes and officials alike. But it does not stop here; the future plan is to link these new displays together with the Field Event Boards that were introduced in Moscow 2013 to make a complete network of information display boards throughout the stadium. This solution will raise the spectator experience and allow everyone to fully enjoy the competitions wherever they are seated and when multiple disciplines are taking place at the same time.

Trackside Display board.
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Beijing 2015 will be the 170th IAAF World Series event that Seiko has been the official timer. Seiko has needed over 3100 people to manage all these events and the distance covered in transporting the equipment to the events from the technical bases in UK and Japan in excess of 1 million km; equivalent to 1.5 round trips to the moon.

A special website showcases world records and Seiko’s timing and measurement history in an interesting and dynamic “infographic” style. Also shown in the site is our latest timing and measurement system including a slideshow which explains the many different technologies and functions step by step in a user friendly manner.